Hulu And Directv To Start Showing Ads When Users Pause Content In 2019
Streaming video services and TV providers are always looking at ways to optimize and evolve advertising. Now, a new report from Variety details how and why both Hulu and AT&T plan to use start using new “pause ads” next year. As binge watching on streaming platforms increases, Hulu and AT&T are both thinking that placing ads when users pause content could be the next step. Speaking to Variety, Hulu’s head of advertising platforms, Jeremy Gelfand, says the pause ads coming next year could be a good fit as they’ll come at a “natural break....