Hulu has announced today that its Live TV base plan will see a price hike going from $45/month to $55/month. While the company acknowledges that “price changes are never easy to stomach,” it believes the increased price “better reflects the substantial value of Hulu + Live TV.”

Hulu detailed the news in a blog post today (via Variety):

Hulu sympathized with customers and encouraged them to stick around and even choose to just subscribe to the Live TV portion of Hulu when desired, and ditching it when possible to save money.

Read the full announcement here. The base plan with Live TV will remain available at $45 until December 18. Existing customers will see the price hike with their next bill after that date.

This news comes after Sony announced it is shutting down its streaming PlayStation Vue service in January.