Hulu announced today that it has signed a new agreement with CBS to carry content from America’s most-watched broadcast network including both on-demand and live programming. This news comes about a month after DirecTV Now launched without the major network, although CBS CEO Les Moonves has alluded that they’ll be able to figure something out.
After CBS launched its own paid service ‘CBS All-Access’ four months ago it seemed that other partnerships could be unlikely. AT&T’s DirecTV Now has given CBS’ high retransmission rates as the reason for not launching the service with CBS programming. However, it didn’t take too long for Hulu to come to a suitable agreement.
In today’s press release, Hulu shares that the new service will make CBS’ channels and most watched programs available for both live and on-demand viewing.
To provide even more value, this new deal will also include CBS sports coverage, specials, and some paid offerings.
Hulu also recently announced other major additions, including exclusive Disney content.
Hulu hasn’t released a firm date for their new live TV streaming service but said it will launch within the “coming months.” With all this news, no doubt the battle for next generation TV and media subscribers has ramped up to a new level.
