Finding the best way to approach social media is no simple feat. It requires data and lots of it. And while data holds tons of valuable insights, data alone doesn’t tell a clear story of your brand’s performance in a busy and noisy market. That’s where Iconosquare comes in. It’s an analytics, management, and scheduling platform. Sure, these features sound common today, especially when they’re listed all at once. After all, they are what you’d expect from a social platform. The major difference? Iconosquare delivers some of the most in-depth analytics we have ever seen, and it does so in a beautiful way. And when you think about other must-have features, like the ability to establish an industry benchmark for your brand’s performance in comparison to competitors, and the option of listening to what people are saying about your brand and products, you quickly see that there’s much more value to be gained.
Pricing
Pro: 59 euros/mo (billed monthly) or 49 euros/mo (billed annually) Analytics: Social profiles (3), Additional profile (15$/mo), Team members (2), Additional team member (15euro/mo), Overview, Community, Content, Engagement, Reach and impressions, Profile activity, Page performance, Detailed post analytics, Stories and advanced analytics, Industry Benchmark, Hashtags (1 per profile), Additional hashtag (6,75euro/mo), Competitors (1 per profile), Additional competitor (3,75euro/mo), Charts exports, Analytics exports, XLS, and Email reports. Monitoring: Conversations, Comments export, Customized feeds (5), Additional feed (3.75euro/mo), Albums, and Albums analytics. Publishing: Post scheduler, Automatic publishing, Stories and carousels scheduling, Saved captions / Hashtag lists, and a Media library. Tools: Mobile app (iOS, Android) and Instagram feed widget. Advanced: 99euros/mo (billed monthly) or 79euros/mo (billed annually) Analytics: Social profiles (5), Additional profile (12euro/mo), Team members Unlimited, Additional Team member Unlimited, Overview, Community, Content, Engagement, Reach and impressions, Profile activity, Page performance, Detailed post analytics, Stories and advanced analytics, Industry Benchmark, Tags and mentions, Hashtags (5 per profile), Additional hashtag (6,75euro/mo), Competitors (5 per profile), Additional competitor (3,75euro/mo), Promoted Posts Analytics, Charts exports, Analytics exports XLS and PDF, Custom dashboard, and Email reports. Monitoring: Conversations, Comments export, Customized feeds (7), Additional feed (3.75euro/mo), Tags and mentions feed Albums, and Albums analytics. Publishing: Post scheduler, Automatic publishing, Stories and carousels scheduling, Saved captions / Hashtag lists, and a Media library. Tools: Mobile app (iOS, Android) and Instagram feed widget. Enterprise : Custom Based Analytics: Social profiles (10+), Additional profile, Team members Unlimited, Additional Team member Unlimited, Overview, Community, Content, Engagement, Reach and impressions, Profile activity, Page performance, Detailed post analytics, Stories and advanced analytics, Industry Benchmark, Tags and mentions, Hashtags (10+ per profile), Additional hashtag, Competitors (10+ per profile), Additional competitor, Promoted Posts Analytics, Charts exports, Analytics exports XLS and PDF, Custom dashboard, and Email reports. Monitoring: Conversations, Comments export, Customized feeds (7), Additional feed, Tags and mentions feed Albums, and Albums analytics. Publishing: Post scheduler, Automatic publishing, Stories and carousels scheduling, Saved captions / Hashtag lists, and a Media library. Tools: Mobile app (iOS, Android) and Instagram feed widget.
The Details
Iconosquare is a strong contender in the social media marketing platform space. It brings together the most important aspects of social under one roof, making it possible to deliver your best campaigns and track them with pin-point precisions. It’s offering is segmented into three core components. These include analytics, publishing, and monitoring. For each, you get a complete suite of features to help get the job done. Tools: Mobile apps (iOS and Android), Instagram Widget
Feature Breakdown
Analytics Analytics are meant to take care of the pressing challenge of quickly uncovering trends. And in Iconosquare, that’s easily accomplished. You get a range of easy-to-read graphs that display brand performance. Track follower evolution, average engagement rate per post, reach, and impressions history. You can also go as far as tracking the success of Instagram Stories, their completion rate by story type, and establish the best time to post Stories for a stronger and more impactful strategy. Here’s a detailed look at what you’re able to track: Community: Community analytics offer a closer look at your audience. Gauge where they are located, the languages they speak, and their age groups and gender. You’re also able to see how well your account has grown over time with a look at followers gained and lost. Content: Content analytics cover important metrics explored above, giving you a look at behaviors and how they influence content consumption. Track history, distribution, density, and distribution per post by the hour (available for Instagram and Twitter). Engagement: Track engagement by account and post to see how content is received by your audience. Engagement measures average likes and reactions, the number of comments received, likes/reactions and comments growth history, and shows the most engaging posts. You’re also able to use engagement metrics to discover your best times to post content. Reach and impressions: Measure reach of posts and stories. Identify your widest reaching content, its reach and impressions history, and track reach by post type, followers hours online, and more. Profile activity: Track profile activity and measure the evolution of your profile. This includes a look at views, the number of clicks on your website, email and directions links, and also click-through rates. Page performance: A Facebook-specific feature, the Page Performance tracker shows the evolution of your page views and your likes and unlikes. You’re able to identify tabs viewed the most, and visualize your click history. Detailed post analytics: Measure reach, impressions, content saves and video views. Also establish other key identifiers like follower age, genders and languages. In addition to metrics covered above, you can also track video posts. Get details on video views, average time watched per view, view engagement rate, and total time watched. Stories and advanced analytics: Stories analytics show reach, impressions, saves and video views. Industry Benchmarks: Industry Benchmarks is one of our favorite features. It’s a look at over 100 industries, giving you the opportunity to find yours and compare your performance using metrics. You can benchmark metrics like follower growth, average engagement on reach per post, posting frequency, the number of stories per day, the average completion rate by story, and more.
Tags and mentions: Measure and understand how your brand or profile is being mentioned on Instagram with metrics like mentions by type (comment, photo tag, caption), breakdown of mention by media type (photo, video, carousel), mentions history, and more. Twitter accounts can analyze the latest Tweets your brand was tagged or mentioned on, and the evolution of the daily number of mentions.
Hashtags: Hashtags analytics help visualize performance of an Instagram hashtag. You can spot trends for top posts, likes, and comments received. This data can be exported for further analysis. Competitors Analytics: Similar to Iconosquare’s Industry Benchmark feature, you get to go a little deeper and track specific competitor brands. This feature is made for Instagram and Facebook and helps you visualize competitor follower growth, engagement rates, average reactions and likes, comments, and posting habits. Adding a competitor is relatively easy. Click on Competitor, head to Overview, click on the blue ‘+’ at the top of the page and enter their exact Instagram username. Next, select your competitor from the dropdown menu. Note: Only Instagram business accounts can use this feature.
Promoted Posts Analytics: Gauge the performance of Instagram promoted posts. Establish reach, engagement, impressions, and more to get a good idea of how to improve promoted posts and maximize on virality. Promoted posts analytics do not include Carousel posts or video views. Charts exports: Export data from any chart in CSV or PNG format. Analytics exports in XLS and PDF: Download daily, weekly, monthly, quarterly or yearly XLS exports for your analytics. You can also schedule regular exports and have them automatically emailed to stakeholders. Custom dashboard: Iconosqaure comes with a customizable dashboard. You’re able to build one to capture insights important to your brand and campaigns, and for each social profile you manage. Dashboards can also be exported as reports and shared with team members and clients. Building a dashboard is intuitive. You get a list of metrics neatly placed in the right-hand menu. From there, drag and drop what you need from each section.
Monitoring: Monitoring is one of the smarter additions to modern-day social media tools. It’s a great way to stay on top of conversations about your brand and products. Iconosquare lets brands listen and engage audiences. You can respond to, moderate and export what’s being said on your posts. You also have access to Tags and Mentions Analytics. These help you break down your mentions on Instagram using metrics like mentions by type (either the photo, caption or comments), mention by post type, mentions history, and more. And all of this can be easily viewed in a feed. Albums and Albums analytics: A feature not often considered, but very insightful is Iconosquare’s Album Analytics. It gives you a look at the performance of all publications you’ve posted for a given event. Post Scheduler: As post scheduling tools go, Post Schedule is versatile and easy-to-use. It leverages drag-and-drop functionality, making it easy to order content. Posts also offer previews to ensure your content is optimized before it’s published. You can also add photo and video posts automatically to Instagram and Facebook. Schedule Instagram and Facebook social posts, stories and carousels in advance from your computer or through the iOS or Android app. The scheduler also allows you to add saved captions or hashtag lists to posts – a time saver for busy social media managers. You can schedule your first comment and cross-post content to other profiles, something proven to help boost engagement, and a tactic we love.
Automatic publishing and tagging: Tagging is a smart way to help your content get found on social platforms. You can tag accounts and locations in image posts when posting to Instagram using automatic publishing. You can also tag your location when posting to Facebook. Note: Tagging is not available for Instagram carousel and Story posts.
Media library: Iconosquare provides a media library where you can upload images using Dropbox or OneDrive. It’s easy to use and allows you to structure content to quickly find and use it. It also tags images already used to save you from posting the same content twice.
Conclusion
Iconosquare is a powerful tool. Its feature set is a perfect blend, making it easy to fall in love with and use. Often, analytics tools seem clunky, almost too complex to use or make sense of, but that’s not the case here. Your data is quickly unpacked in an easy-to-understand format, using visuals that tell a clear story. It’s no secret that there are other tools out there that offer analytics, post scheduling, and monitoring, but not all as packaged as well as Iconosquare. If you’re looking for a tool that won’t just help you get content out, but will help you improve your marketing performance, give Iconosquare a go. You’ll love the simplicity of the tool, how clean it is, and most importantly, the insights you gain.
