IDC has just released its smartphone market share data for Q2 2015, and at least one thing is clear: Samsung is still struggling, and Apple is still doing really well. The Korean company’s smartphone market share dropped from 24.8% to 21.7% year-over-year, a 3.1 percentage point drop. Conveniently, while other manufacturers made gains as well, Apple’s numbers are up about the same number — 2.4 percentage points year-over-year to 14.1%…
Samsung’s shipments numbered 73.2 million for the second quarter 2015, while Apple’s were markedly lower at 47.5 million, according to IDC. And even though Huawei, Xiaomi, and others are making huge gains as the Chinese smartphone market continues to boom, Samsung and Apple are still the two market leaders by a decent margin. In terms of market share, Huawei, Xiaomi, and Lenovo brought a total of 19% combined. Huawei sold 29.9 million, Xiaomi sold 17.9 million, Lenovo sold 16.2 million, and “others” made up another 152.5 million units.
Samsung’s shipment volumes of 73.2 million units are down from 74.9 million, which is 2.3% drop year-over-year. Apple’s units shipped have spiked, however, up from just 35.2 million in Q2 2014 — marking a notable 34.9% gain. Huawei and Xiaomi also saw notable gains in units shipped, along with the smartphone market as a whole which posted a 11.6% year-over-year growth.
While these numbers are evidence of Apple’s continued growth, it will be interesting to see how things continue to shift as we move into the fall. Apple is preparing to launch its iPhone 6S, which we’ve exclusively reported on, while Samsung is expected to launch the Galaxy S6 Edge+ and the Galaxy Note 5. Other manufacturers are also planning to unveil new handsets in the near future, with the OnePlus 2 right around the corner and Motorola set to hold an event next week to unveil the new Moto X, Moto G, and maybe even a refreshed Moto 360.
