Swedish furniture company Ikea has been building Qi wireless chargers into some of its furniture since 2015, but with the iPhone 8 and upcoming iPhone X creating a big new market, it has chosen a clever/cheeky way to make Apple fans take note …
As The Verge reports, it’s running a series of ads which play on some of Apple’s most famous marketing slogans.
There’s also ‘One more thing … it’s also a lamp’ as well as one phrase Apple didn’t use but perhaps should have done: ‘Apple juice.’
Ikea sells a range of wireless charging products from its own standalone pads from $30 through desk & table lamps to a home office unit for $399. It’s not quite alone in doing so, but almost.
I’m a big fan of Ikea’s approach. To me it makes great sense to build charging pads into furniture, hiding the wires from sight. It’s something I hope other furniture companies will adopt. But if you prefer standalone chargers, Apple’s decision to adopt the Qi standard means you have plenty of options.
