This change will impact everyone who has a personal Instagram account linked to Plann.
What does this mean for me?
In summary, when using Plann after March 31st with your personal Instagram profile, you’ll find some of your favorite Plann features are limited. The most obvious being your Analytics tabs are no longer active and Plann won’t be able to display your profile photo anymore either. While this update means our Sneaky Peek feature will unfortunately no longer be available to either Business or Personal Accounts, no other changes are permanent.
The short version:
Option 1: Continue with the full Plann experience, including Analytics
You’ll need to have an Instagram Business account connected to a Facebook Business page. You’ll need to use this Facebook page to connect to Plann. If your Instagram account is already a business profile, and you’ve linked the Facebook Business Page to Plann, you’re good to go! Need help creating a Facebook business page for your Instagram business account? How to create a Facebook business page for your Instagram business account
Here’s how to turn your Personal Profile into a Business Account in 2 seconds.
The best part is that Instagram will automatically create a Facebook Business page for you, simply connect it to Plann and you’re away!
Option 2: Continue with limited functionality
If you have a personal Instagram profile, we’d highly recommend converting to a business profile to make the most of the Instagram platform. If you choose to stay with a personal profile, the API changes on March 31st will require you to sign in again (Plann won’t be able to send you post notifications until you’ve logged back in), and you’ll find restricted data on your profile. The Social Media Manager’s Guide Learn how to manage multiple accounts without going crazy! First Name Email
I have a personal account, what does this mean for me?
If you have a personal account connected to Plann after March 31st, you’ll be asked to sign into Plann again with Instagram, however, Instagram will no longer share with you: – No analytics or insights will be available for personal Instagram profiles. – Your Instagram profile image will not be available.
Is there a way around this, I really want this data?
Absolutely! The great news is that Plann can provide full features to everyone who has an Instagram Business profile, who has connected their Facebook Business Page to Plann. When you open Plann, we’ll prompt you in a number of places to connect your Facebook Business Page to make this as easy as possible. You’ll get advanced Instagram analytics, color palette insights, the ability to plan your feed based on your current look, and the ability to reply to comments and mentions right from Plann!
I already have an Instagram Business Profile, am I OK?
As long as you’ve connected your Instagram business account to Plann via a Facebook Business Page, you’re good to go! Please note: if you have a business profile on Instagram, but have not connected it to Plann using your Facebook business page, your profile will have the same limitations applied as personal profiles. Need help creating a Facebook business page for your Instagram business account? How to create a Facebook business page for your Instagram business account
How do I change my Instagram account from personal to business?
If you have a personal Instagram profile, we’d highly recommend converting it to a business profile and connecting it to Plann with its Facebook Business page. It’s a few clicks away, here is how it’s done:
In the Instagram app, head to the menu in the top right-hand side
Head to ‘Settings’ at the bottom
Tap on ‘Account’
Scroll down & tap on ‘Switch to Business Account’
Select ‘Business Account’
What about Creator accounts?
If you have a Creator profile on Instagram, but have not connected it to Plann using its associated Facebook business page, your profile will have the same limitations applied as personal profiles. Need help creating a Facebook business page for your Instagram Creator account? How to create a Facebook business page for your Instagram Creator account
What if I don’t want to use, or manage a Facebook Business Page?
We thought about this too, you don’t have to manage your Facebook Page. Once you’ve made the page and connected it to Plann, you can simply unpublish the page and there is no pressure to post from or publish updates. We simply need the authorization from Facebook to deliver you more of the great insights we know you need to grow your account. Here’s how to unpublish a Facebook Page
What are the advantages of having a Business Profile?
The best part of having a business profile is taking the guesswork out of marketing. Instagram is a marketing channel so to drive results you’ll need insights of what content works (and what doesn’t!) to ensure you’re publishing what your audience wants to see, will engage with and react to – building influence for you and making sales. You’ll be able to: – Discover Advanced Analytics, including historical data, for posts and stories – Uncover your best-performing color palettes and times to post – Respond to comments and mentions you’ve been tagged in – Visually design your grid, based on your existing media PLUS! Using a Business Profile can also help you access advanced features on our beautiful Plann Desktop product! Once you’ve connected your business pages in the Plann app, you’ll automatically gain access to Plann Desktop. Sign with Facebook to visually plan from a calendar view, access millions of free stock images, and manage entire media galleries all in one beautiful place!
Key Takeaway:
We’d recommend converting your Instagram account to a business profile in order for you to achieve absolute success on social media. Need help creating a Facebook business page for your Instagram business account? How to create a Facebook business page for your Instagram business account
