This morning, Bloomberg Businessweek has published the entirety of its interview with Apple CEO Tim Cook. Earlier this week, the magazine gave us a look at its conversation with Cook, Jony Ive, and Craig Federighi, though today’s article is a much more extensive look at the thoughts from Cook.
Notably, Cook discusses the new fingerprint scanner Touch ID system in the iPhone 5s. Cook seems to enjoy that users can unlock their iPhone with the touch of a fingerprint, but he seems to imply that purchases with Touch ID are the bigger picture. He notes that Touch ID can now be used to download items from Apple’s online media stores, but it seems that purchases will become even more important as the technology continues to develop:
Speaking of the features in the new iPhone, Cook goes onto to share some notable details behind the development and integration of the new iOS and the iPhone 5c:
Cook adds that the iPhone 5c was not about increasing marketing share or hitting certain lower price points, but it was about giving consumers options, creating a differentiation factor from the iPhone 5c, and expanding the iPhone’s reach.
In addition to Touch ID and the design of the iPhones, Cook discusses Apple’s iOS Duopoly with Google’s Android mobile device operating system. The Apple CEO makes it clear that the mobile phone OS market is a competition between Apple and Google.
Cook also discusses Android fragmentation:
Besides the interview, Bloomberg has also published an inside-look at the thought process behind the magazine’s cover and some photo shoot outtakes:
