In Run Up To Homepod Launch 37 Of Us Households Set To Own Smart Speaker This Year

While some may be expecting Apple’s HomePod to have a tough time competing with existing smart speakers, a new survey suggests that the total market for these devices is huge.

Purchase intention suggests that penetration of smart speakers will hit 37% of the US population by the end of the year, and will be in a third or more of homes in four other large markets …

The Accenture study Super Myway says standalone digital voice assistants are leading the way when it comes to voice-based technology.

Compared to embedded assistants like Siri, the survey suggests that smart speakers are used somewhat more often (75% versus 69% using at least weekly) and satisfaction levels are slightly higher (94% versus 91%).

Unsurprisingly, almost two-thirds of smart speaker owners said that they used their smartphones less since buying the speaker.

Via CNET